01.02.06

Boy Scouts of America poster campaign

Posters, Consumer

The Boy Scouts of America wanted some engaging posters to target boys in the ten- to fourteen-year-old age group, to show them that what they learn in scouting can be applied to real life. Boston-based Hill, Holliday decided that the best way to accomplish the task would be to demonstrate how the knowledge they gain from earning different merit badges would help them in situations later in life. And, what better way to wrap it all up, than with the Boy Scout motto, “Be Prepared.”

Dan O'Donnell, art director; Jim Bell, writer; Kevin Moehlenkamp, creative director; Craign Orsini, photographer; Pam Neilson, print producer; Uni-Graphic, printer; Boy Scouts of America/Boston Minuteman Council, client.

www.hhcc.comwww.scouting.orgwww.hhcc.com