07.06.10

American Crew ad campaign

Print Ads, Consumer

Denver-based agency Karsh\Hagan launched this campaign to direct men to AskAmericanCrew.com for 100 honest video answers by authentic experts. The advertising to support the site included print, out-of-home, guerrilla tactics and online video. The campaign, and the Web site, American Crew Trichology Hair Recovery System, dives-in to all the areas where men live and asked them to honestly question the relationship between lifestyle and hair loss.

Sean Topping, art director; Matt Ingwalson, writer; Sean Topping/Matt Ingwalson, creative directors; Brian Suter, interactive designer; Roshambo Films, film production; The 1st Movement, Web site developer.

karsh.com