12.27.11
American Crew "Social Animals" brand book
Collateral, Business
Denver, Colorado-based Karsh\Hagan created this brand book to help American Crew make the most of its redesigned social pages. The book outlines tips, timelines, tone of voice and best practices for interacting on YouTube, Flickr, Twitter and Facebook.
Brian Suter, designer;
Matt Ingwalson/Kathryn Bass, writers;
Matt Ingwalson/Sean Topping, creative directors;
Karen Heydman/Valerie Williams, print production.
www.karsh.comwww.americancrew.com