Anchor Campus Crime Prevention campaign
Crime is an ongoing issue on the campus, and in the surrounding neighborhood, of Kansas City Art Institute. Many students fall victim to it because they are unaware of their own personal risk, are ignorant to the information they need, or don’t know how to deal defensively with situations if they happen to arise. In order to empower individual students, designer Laura Berglund created a system that keeps them mindful of risks, informed about security statistics and more connected with each other and security guards. Anchor is a preventative campaign geared toward students to give them all the necessary components so they can be their own security force: crime tagging the environment, a wallet-sized crime booklet, a community Web site and an iPhone app.