04.28.08

Appalachian Stove Co. "Hot and Crusty" campaign

Print Ads, Consumer

Blattner Brunner, Atlanta’s first work for a new client with customers who want stoves that burn wood and keep their houses warm. When they discover, however, that Appalachian Stove makes clean burning (green-designed) stoves it can only be considered a plus. The most difficult part of executing the campaign was finding a reliably snowy location that looked like it could be the Appalachians. Ultimately the shots were taken in Idaho’s Sawtooth Mountains with the perfect model: Pat Russell, 35-year resident of Stanley, Idaho (with a winter population of 60). Three regional newspaper spreads and three posters broke this past winter.

Rick Bryson, senior art director; Sue Batterton, senior writer; Brett Compton, creative director; Jay Giesen, executive creative director; Eric Kiel (Hailey ID), photographer.

www.blattnerbrunne ... www.appalachiansto ...