10.22.10

Apple Beer wall sign campaign

Out-of-Home Ads, Consumer

Based on a 100-year-old German recipe, Apple Beer was first bottled in the United States in the 1960s. Although the unique soft drink has grown a loyal following over the years, many people still have the misconception that it’s some kind of apple-flavored beer. These point-of-purchase postings were designed, by Salt Lake City-based Richter7, to clear up the confusion while tying in to the heritage of the locally-bottled beverage.

Ryan Anderson, art director/digital retoucher; Gary Sume, writer; Ryan Anderson/Gary Sume, creative directors; Dave Newbold, executive creative director; stock, photographer; Cynthia Griffin, production manager.

richter7.comwww.applebeer.com