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The Arrogant Butcher identity

Identity, Consumer

TunnelBravo, an Arizona-based agency, recently developed the name and identity of the latest creation from Fox Restaurant Concepts. Located in downtown Phoenix, in a space that feels as if it’s been a part of the downtown community for years, The Arrogant Butcher is dedicated to quality food, premium drinks and lively banter. Its industrial decor is complemented by a selection of woven fabrics, textured woods, worn and polished steel finishes, exposed concrete and worn leathers. The goal was to reflect the restaurant’s vintage atmosphere while maintaining a current vibe.

Jason Johnson, designer/art director; John Johnson/Stewart West, art/creative directors. ...