Audi & Google "Maps World" TV spot
TV/Radio Commercials, Consumer
Two VB & P clients, Google and Audi, teamed up for a video highlighting the fact that Google Maps now powers Audi's navigation systems. With a dash of product demo, the clip follows an Audi A4 as it makes its way through the streets of San Francisco as seen in the frozen worlds of Google Earth and Street View. The couple behind the wheel make a handful of stops before heading to their final destination: their own impromptu wedding at Muir Beach. Oh, and about those pit stops: you can't have a wedding without something old, something new, something borrowed, and something blue.
Venables Bell & Partners says "Setting our story within the iconic worlds of Google Earth and Street View wasn't just a technique. Audi's Google Maps-powered navigation system uses Google Earth, Street View, and Local Search to create an immersive and intelligent driving experience. And
as our video shows,
navigation isn't just about getting from point A to point B. It's about creating the perfect journey."
Venables Bell & Partners, agency;
Paul Venables/Will McGinness, creative directors;
Brad Kayal, art director;
Brad Phifer, copywriter;
Craig Allen, production director;
Mandie Bowe, agency producer;
Logan, production and editing company;
Eric Anderson, director;
Jordan Levy, director of photography,
Matthew Marquis, executive producer;
Rich Kaylor, producer;
Jay Rogers, editor;
Matthew Loranger, v/fx producer;
740 Sound Design & Mix, sound design;
Andrew Tracy/Nicholas Interlandi, sound designers;
Black Iris, music.