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03.05.13

Audi Quattro Experience interactive exhibit

Exhibition Design, Consumer

To help launch the 2013 Audi A4, Toronto-based agency Zulu Alpha Kilo allowed consumers to put the A4’s road hugging capabilities to the test in a new and unexpected way, while highlighting Audi innovation and precision craftsmanship. Through a one-of-kind experiential event, they put drivers directly behind the wheel of custom-fabricated, 1:32 scale, all-wheel-drive slot cars in the heart of Toronto’s financial district. Using the world’s first iPad slot car controller with live in-car camera feed and digital accelerator, the Audi quattro® Experience allowed participants to take the A4 on a heart-racing run around a 140 sq. ft., handcrafted all-season test track. Executive creative director Zak Mroueh said, “This was the perfect opportunity for us to reimagine what a test drive could be, and bring a truly unique and memorable experience to Audi fans.”

Case study video
Campaign website

Zak Mroueh/Shane Ogilvie, creative directors; Jon Webber, copy writer; Simon Au, art director; David Isaac, agency producer; Adam Lang, Barrett Holman, Christina Polyzos, account team; Industry Films, production house; Thinkingbox, digital production house; Tamir Moscovici, director; Mediacom, media agency; Slot Mods, track fabrication; Uplis Ltd, car model fabrication; Vision Co., event company; Anthony Arendt, Vinit Borrison, cinematographers; Married To Giants and Alter Ego, post production; Wade Odlum, colourist; Paul Proulx, editor; Pirate Audio, audio house; Audi Canada, client

http://www.zulualp ... www.audi.ca