07.29.08

Baden Baden "Sew" print ad

Print Ads, Consumer

Baden Baden is a handmade beer produced by 23 employees in a micro-brewery. To highlight the concept, the creative team at TBWA Brazil, decided that sewing a glass of beer onto the the page of a magazine would be a natural extension of the manually-made concept. After ten months of study and testing, the ad—much like the beer—is a handmade exclusive.

Filipe Cuvero, art director; Roberto Kilciauskas, writer; Jaques Lewkowicz/Marco Versolato/André Laurentino/Manir Fadel/Braulio Kuwabara/Luciano Lincoln, creative directors; Rogerio Miranda, photographer.

www.tbwa.comwww.cervejariabade ...