11.30.11

KA-BAR Knives ad campaign

Posters, Consumer

For more than a century, KA-BAR Knives have been integral to overcoming adversity; in 1942, for example, they were issued to American troops fighting in World War II by the United States Marine Corps. To anchor a marketing effort (that includes this mini poster campaign) for the 113-year-old brand, Charleston, South Carolina-based branding agency, RawleMurdy, created a series of Web videos and a new e-commerce site. The video series, created with filmmaker Josh Frankel and hosted on the KA-BAR website, are tales of triumph based on true events and told by animated tattoos in a seamless blend of live action, hand animation and photo-real visual effects.

Genna Shelnutt, RawleMurdy, writer; Rick Galas, R. Galas & Company, designer; Henry Mathieu, RawleMurdy, associate creative director; Rich Terry, RawleMurdy/Zach Shukan, Omega Darling, creative directors; West Herford, RawleMurdy, director of brand strategy; Joshua Frankel, director; Jeff Barnett-Winsby, Earthworm, director of photography; Elissa Federoff, Earthworm, producer; Luka Romel, Omega Darling/Azusa Kobayashi, Omega Darling, designers; Damara Kaminecki, Omega Darling/Johnnie Kravetz, Omega Darling/Brett Zarro, Omega Darling, tattoo illustration; Henry Hilaire, Omega Darling, hand animation; Dan DiFelice, Omega Darling/David Sarma, Omega Darling, compositors; John Moros, Earthworm, sound.

www.rawlemurdy.comwww.kabar.com