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03.20.13

Barclay's 'You vs. Unconditional Love' TV spot

TV/Radio Commercials, Consumer

Daddy's little girl gets her way, thanks to unconditional love and a Barclay's "Family Springboard" mortgage in this :60 spot by BBH London. Smuggler director Guy Shelmerdine cleverly shows the continual conflict in the heart of parents as this dad balances his love for his daughter against her increasingly outrageous demands.

BBH London, agaency: David Kolbusz/Dominic Goldman, creative directors; Nick Gill, executive creative director; Ruben Mercadal, producer; Smuggler, production company; Guy Shelmerdine, director; Fergus Brown, executive producer; Gustav Geldenhuys, producer; Martin Ruhe, director of photography; The Mill, post production; Factory, sound design; Mutato, music (Los Angeles) Passion Pictures, animation; Barclays, client.

bartleboglehegarty.comsmugglersite.com