02.28.08

The Beat Museum campaign

Out-of-Home Ads, Education

Jack Kerouac may be dead, but the Beat movement lives on at Grey San Francisco. The agency recently picked-up a new client: The Beat Museum, home to never-seen-before artifacts, original photos and first-edition books from America's first counterculture. Founded by Jerry Cimino in Monterey, California, the museum recently relocated to the same neighborhood Beatniks frequented during the 1950s--San Francisco’s North Beach. The advertising campaign, which takes on the free-spirited attitude of the generation and educates people about the importance of the Beat Movement, kicked-off with a series of posters, ads and bus shelters throughout San Francisco; a Web site and other marketing materials are in-the-works.

Marc Oliver, art director; Juan Contreras, senior art director; Chaco Daniel/Brian Clevenger, writers; Chaco Daniel, associate creative director; Brian Clevenger, creative director; Roger Bentley, executive creative director; Andy Brown/Tom Haughom, print producers; Sarah Kavanaugh, account executive; Eden Gorcey/Megan Woods, media planners.

www.greysf.comwww.thebeatmuseum.org