02.26.09

Bee Alert packaging

Packaging, Consumer

Bee Alert was developed by a man whose friend was killed in Texas by a swarm of Africanized Honey Bees. After looking into what he thought was a bizarre event he found that it actually happens quite frequently. Out of this experience he developed the formulation for Bee Alert—a non-toxic pesticide that stops Africanized Honey Bees from swarming by disrupting their ability to signal other bees to join the attack. Winston Salem-based Wildfire designed a package with a refined logo and a stronger shelf presence.

Shane Cranford, designer; Sarah Lassiter-Mason, writer; Mike Grice, creative director.

wildfireideas.com