07.02.09

Benadryl "War" spot

TV/Radio Commercials, Consumer

JWT London, Rattling Stick’s Steve Cope and Cut + Run’s Tim Hardy wage war against the millions of unseen enemies of the allergy sufferer. At the heart of this effects-intensive spot is a microscopic look into what lurks at every turn, on gorgeous and balmy days. Coupled with the intensity of gaming footage and the beauty of a naturalist’s diary, seemingly innocent pollen, flowers and bees are transformed into agents of attack, helping the spot reach well beyond what’s expected for the summer sniffles category.

Russell Ramsey, JWT London, creative director/executive creative director; Andy Smith, , JWT London, art director; Ryan Lawson, , JWT London, writer; Steve Cope, Rattling Stick, director; Anna Church, agency producer; Kate Martin, Rattling Stick, producer; Tim Hardy, Cut+Run, editor; Munzi Thind, Grand Central, sound; Aidan Gibbons, The Mill, 3-D; Gary Driver, The Mill, Flame; Johnson + Johnson, client.

www.jwt.co.ukwww.rattlingstick.com