08.06.09

Best Golf Cars print ads

Print Ads, Consumer

Created by The Brandon Agency (Myrtle Beach, South Carolina), this campaign is focused on the observation that more golf cars are seen on neighborhood streets than on golf courses along the Grand Strand area—a golf mecca on the East Coast. The insight revealed that people are using golf cars as a family social tool: cruising the neighborhood, stopping to chat with neighbors, enjoying cocktails and most importantly, making a status statement based on the amount of customization. The creative execution reflects the personality of their customers and the cars.

Jon Leon, art director; James Rosene, writer; Chris Vestal, creative director; Matt Silk, photographer; Hacjob, retoucher.

www.thebrandonagen ... bestgolfcarsmyrtle ...