Section Logo
Facebook   Twitter   LinkedIn   Email  


GT Bicycles

Collateral, Consumer

The design of the 2013 GT Bicycles catalog solidifies the GT brand as credible and authentic, as well as inspires riders to learn more about the bikes. The catalog is visually distinctive and creatively simplifies the complex explanation of GT's technical bike story. This year more photography, stories and quotes from GT athletes (they call them The GT Family) are incorporated as well.

Derek Till, art director; Lee Hanson, writer; Sean Cooley/Alex Ehlen/Chad Hancock, designers; Ed Bennett, design director; Chris Peters, photo editor; Joel Stacy, creative director; Mike Caguin, chief creative officer; Greg Goranson, retoucher; John Zegoski, producer; Colle+McVoy (Minneapolis, MN), ad agency; GT Bicycles, client.