04.03.06

Bike Awareness campaign

Out-of-Home Ads, Public Service

Charlotte, NC-based Loeffler Ketchum Mountjoy created this campaign to promote biking as a lifestyle, and to highlight the city’s efforts at becoming more bike-friendly. The outdoor campaign consisted of a series of offical looking signs featuring pro-biking messages. The signs were mounted to newly installed bicycle racks; bikes with metal signs were placed in racks around busy downtown areas; and, during peak traffic hours, SUVs carrying bikes and signs were driven around the city. The innovative concept made the bikes and racks both the medium and the message.

Doug Pedersen, art director; Lee Remias, writer; Jim Mountjoy, creative director; Sarah Peter, print producer; Charlotte Mecklenburg, Department of Transprtation, client.

www.lkmideas.comwww.ncdot.org