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09.28.12

BIKO Toronto rebrand

Identity, Consumer

While at university Corrine Anestopoulos began designing friendship bracelets; after completing her education, she dove into jewelry-making full-time and, in 2004, created her own boutique jewelry company. BIKO immediately developed a strong cult following but eventually needed professional design assistance to take business to the next level. She approached Toronto design firm The White Room with a mission to develop a brand image that would reflect the sophistication of her line and make her brand attractive to high-end boutiques in Toronto and New York.

The White Room created a two-fold visual identity comprised of a wordmark and crest and a tagline. When engraved on even the smallest piece of jewelry, the wordmark encapsulates the classic and timeless pieces; the crest adds a touch of high-end glamor and campy authority; and, since BIKO draws inspiration from the past and translates the ideas into contemporary pieces, the tagline Modern Nostalgia summarizes the brand perfectly. To reinforce the nostalgic feel, the stationery is printed with black ink on cream stock and the jewelry bags with classic white on black velvet. A touch of metallic was used throughout the brand to reflect back on the products and the wordmark is engraved onto metal tags that match and attach to each piece.

Karolina Loboda, art director; Karolina Loboda/Neil Rodman, designers/creative directors; Angela Lewis, (lookbook), photographer; Corrine Anestopoulos, client.

www.thewhiteroom.cawww.ilovebiko.com