07.28.10

Birkenstock print campaign

Print Ads, Consumer

Just in time for sandal season: San Francisco-based Duncan/Channon’s visually-rich Birkenstock campaign. This series of national print ads stays true to the brand’s earthy associations while highlighting the new-found fashionability of Birkenstocks. Each version presents a fantasy world inspired by the personality of the featured sandal. The campaign runs through summer; new executions are in the works for fall.

Anne Elisco-Lemme, art director; Parker Channon, writer; Anne Elisco-Lemme/Parker Channon, creative directors; Amy Guip, illustrator.

www.duncanchannon.comwww.birkenstockusa.com