03.29.10

Blasted Church wine labels

Packaging, Consumer

Blasted Church wines tell the story of the old wooden church that inspired the winery’s name. In 1929, a small crew headed to a deserted mining town in British Columbia, Canada with the goal of dismantling an old wooden church and bringing it back to their home in Okanagan Falls. The plan called for a controlled blast of four dynamite sticks inside the church in order to “loosen the nails.” Save for losing the steeple, the plan succeeded. Now, the 108-year-old wooden church stands proudly in it’s second home of Okanagan Falls, where Blasted Church wines are made. This storytelling wine label project was a collaboration between Vancouver, British Columbia-based Brandever, Red Nose Studio and Evelyn Campbell—the most trusting, open-minded and ultra cool client—and the creative development process was rich with wild ideas, rule-bending, and quirky humor. The wine establishment may find the resulting labels objectionable, but consumers will likely feel differently.

Laurie Millotte, Brandever/Bernie Hadley-Beauregard, Brandever, art directors/designers; Chris Sickels, Red Nose Studio, illustrator; Evelyn Campbell, Blasted Church Vineyards, client.

www.rednosestudio.comwww.brandever.com