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BMW Genius app

Apps, Consumer

The BMW Genius App is the mobile component of the nationwide BMW Genius Everywhere program, which transforms the conventional customer service model by staffing showrooms with tech-savvy experts who can answer questions and guide customers. The app extends the relationship between drivers and the BMW Genius team by providing how-to videos about key features and functions, as well as model-specific product information, right on customers’ tablets and smartphones.

Big Spaceship LLC (Brooklyn, NY), ad agency; BMW of North America, client.