09.22.08

BMW "Impact" TV spot

TV/Radio Commercials, Consumer

Digital studio Radium created a visual dance of floating coins for the latest spot for GSD&M Idea City client BMW’s comprehensive maintenance program. Green Dot Films shot all the elements live in HD, including the car parts and coins. The sequences were then animated and edited to tell the story in slow-motion; doing so, created timing conflicts between the natural speed of the elements and the motion created by the high-frame-rate camera used to capture the coins and objects falling. But by far one of the trickiest aspects of the shoot was the client’s requirement that the falling elements be shot over a full white reflective background.

Aladino Debert, Radium/Robert Lin, GSD&M Idea City/Andy Miller, GSD&M Idea City, creative directors; Federico Saccone, Radium, lead artist/on-set VFX supervisor; Jeff Blodgett, Radium/Rich Pring, Green Dot Films/Darren Foldes, Green Dot Films, executive producers; Matt Thunell, Radium, producer; Sybil McCarthy, GSD&M Idea City, agency producer; Joanne Duray, Green Dot Films, line producer; Rebecca Baehler, Green Dot Films, director; Lee Gardner, Radium, editor; Green Dot Films, production company.

www.ideacity.comwww.radium.com