11.19.08

Bocage Autumn/Winter 2008 print campaign

Print Ads, Consumer

This campaign by Agence H (part of the Havas group) for the Eram Group’s successful, fashion-oriented footwear brand, continues the absurd and surreal advertising themes of the brand. However, with more of a romantic tone (two black-and-white illustrations drawn in the style of 19th century English engravings), its Autumn 2008 campaign takes a slightly different approach: Amid a fairytale atmosphere, created by the stencil of Vania Zouravliov, the Anglo-Russian illustrator, a young woman is seen walking barefoot through rain puddles and snow, holding her precious Bocage shoes in order to protect them from the elements.

Philippe Rachel, art director; Eric Galmard, creative director; Vania Zouravliov, illustrator; Isabelle Lopez, production manager.

www.h-paris.comwww.bocage.tm.fr