Bock Love ads Exhibit

Bock Love ads

Mcgarrah Jessee's Bock Love campaign for  ShinerBeer celebrates fans’ passion for the Texas brew.

Shiner Bock is a beloved local brew in ad agency McGarrah Jessee’s home state of Texas. This print campaign directs the faithful to the Bock Love microsite, which is loaded with content generated by Bock fans. The campaign associates the brand with familiarity and everyday occasions, and the photography is purposefully rough around the edges for a personal, impromptu look and feel.

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