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03.07.14

Bock Love ads

Print Ads, Consumer

Shiner Bock is a beloved local brew in ad agency McGarrah Jessee’s home state of Texas. This print campaign directs the faithful to the Bock Love microsite, which is loaded with content generated by Bock fans. The campaign associates the brand with familiarity and everyday occasions, and the photography is purposefully rough around the edges for a personal, impromptu look and feel.

George Ellis/Brian Jordan, writers; Cameron Day/David Kampa/James Mikus, creative directors; Meredith Callaway/Tim Cole/Craig Crutchfield, design; Nicole Truly, photographer; McGarrah Jessee (Austin, TX), ad agency.

mc-j.com