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04.13.12

Bold & Brave Port Co. product & package design

Packaging, Consumer

This limited edition port collection, which includes five port varieties, was a collaboration between Australian design studio Bold-inc, Bell River Estate Cellars and illustrator Jeremy Lord. Inspired by the rich history of Australia’s ports, where US sailors on leave have established a long-surviving culture of working hard and playing harder, the creation captures the craft and expertise of winemaking and package design. A hole punch is the simple and ingenious solution for bringing hand-crafted exclusivity to each individually-numbered bottle and the beautifully letter-pressed label is held in place by a thick industrial rubber band.

The Distillery/Clear Image Labels, labels.

www.bold-inc.comjeremylord.com