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03.13.12

Bold City Brewery poster & ad campaign

Posters, Consumer

Jacksonville, Florida’s Bold City Brewery has been winning over North Florida’s beer connoisseurs for the last several years. With rapidly growing distribution throughout the region, the Florida beermeisters were looking to increase brand awareness. This new ad/poster campaign, crafted by local agency SHEPHERD, the team behind the brewery’s award-winning brand and label designs, spotlights some of their most popular brews. The campaign features bold visuals and copy, fitting for a company with the conviction to include the word “bold” in its name. There are six more ads in the works and the client has a good sense of humor.

Kendrick Kidd, art director; Damon Williams, writer; Mike Guiry, creative director.

www.shepherdagency.comwww.boldcitybrewer ...