07.14.09

Bold City Brewery identity

Identity, Consumer

In the fall of 2008, Jacksonville, Florida-based Bold City Brewery opened its doors—without an eponymous brew. Headed by a mother-son team, Bold City sought a look that would bring character and identity to their selection of brews and tie the beer to its hometown. The Robin Shepherd Group built the brewery’s brand from the ground up, creating a logo for the brewery and separate logos for each ale. The illustrations incorporate the Jacksonville skyline and the unique quirks of the brewery and the city. Subjects include Duke, the resident brew hound; an injured and vengeful manatee from the nearby St. Johns River; and Killer Whale, the brewmaster’s childhood nickname.

Kendrick Kidd, art director/illustrator; Jacquie Wojcik, writer.

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