03.24.11

Bone Daddy's House of Smoke brand campaign

Identity, Consumer

This popular Texas BBQ restaurant/bar approached Dallas-based design firm, The Matchbox Studio, to rebrand all of its collateral materials. The Bone Daddy’s restaurants in Dallas and Austin are filled with Southern folk art and a funky junkyard vibe. To reflect this unique atmosphere, Matchbox incorporated hand-set wood type, rich colors, screen-printed textures and the amazing illustrations of Nate Williams—whose quirky style brought the menu, Web site and collateral pieces to life.

Zach Hale/Lily Smith+Kirkley, designers; Wayne Geyer, writer; Liz Burnett, creative director; Nate Williams, illustrator.

www.matchboxstudio.comwww.waynegeyer.com