09.24.09

Bose QuietComfort print ads

Print Ads, Consumer

Euro RSCG Singapore created this clever campaign for Bose’s QuietComfort range of acoustic noise-cancelling headphones, to communicate how they silence the sounds people don’t want to hear. To demonstrate the concept, the creative team took situations that would normally be loud and/or annoying (shouting, crying, pain-filled yelling) and turned them into silent scenes acted out by mimes. The campaign is running in Singapore.

Shawnn Lai, art director; Victor Ng/Stephen Kyriakou, writers; Victor Ng, executive creative director; Szeling, photographers; Lau, digital artist.

www.eurorscg.comwww.bose.com