Bottlegreen "Fashion Targets Breast Cancer" packaging
Nestled in a village near the heart of the Cotswolds, Bottlegreen was started by husband and wife team Kit and Shireen Morris in 1989 and has been making refreshing, clean crisp flavors for over 21 years. For most of those 21 years, the brand’s look was more suited to a farmer’s market than a supermarket. One iconic, sophisticated redesign later, by London agency Ziggurat Brands, and it’s now confident, aspirational and leaves a real impression. The brand recently released a limited series of bottles in London for “Fashion Targets Breast Cancer.” Illustrated by Monsieur Qui, who united the pure lines and smooth ink spirals of vintage illustrations and a contemporary handmade drawing style, the aesthetic reveals the sweet and crude beauties of everyday life with details and ink.
Chris Ribet, designer;
Andy Audsley, design director;
Tim Pearce, planning director;
Monsieur Qui, Colagene, illustrator;
Mark Newman, production manager.