12.18.06

Paus Premium Pet Beds brand/product launch

Identity, Consumer

Americans love their pets. Pet-related products are a $37 billion industry. The fact was not lost on Minneapolis-based research strategy and design firm, Fusion Hill when they were approached to develop a new kind of pet bed for a heavily-saturated market. With the tagline "matching your pet’s lifestyle," the beds feature custom, interchangeable covers and a brand strategy centered around the very deep, very strong connection that owners have to their pets. The line is currently available at Target.com.

Kasey Worrell Hatzung, creative director; Ryan Ullery, designer; David Turner/Getty Images, photographers.

www.fusionhill.comwww.petpaus.com