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Brizo SmartTouch print ads

Print Ads, Consumer

Indianapolis-based Young & Laramore debuted this stunning new series of print ads as part of an integrated campaign (that includes online video and an interactive display) to launch high-end faucet company Brizo’s new line of luxury faucets featuring SmartTouch technology. Building off the success of the brand’s fashion-inspired “Open Your Eyes and Dream” campaign, its Brizo’s first full-scale campaign in more than three years and centers around a series of illustrations created for the brand by artists from around the world: Mira Nameth, Erin Petson, Raphael, Mikael Kangas and Gabriel Moreno. Each artistic vision centers around one new Brizo technology and unique headlines provided to the artists, including “A million tiny alarm clocks,” “I can touch the future,” and “It began with a touch.”

Uriaha Foust, art director; Scott King, writer; Trevor Williams, associate creative director; Carolyn Hadlock, creative director.