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Broken 7 Ale packaging

Packaging, Consumer

It’s no longer a secret that Montreal, Canada-based CARTEBLANCHE is fond of hops-based products. When the Brisset Beer Company approached them to create the brand image for its new ale, the studio jumped at the opportunity. The decidedly retro look is a tribute to major Montreal sports teams and to Sunday (and armchair) athletes. Just one look at the big brown bottle and the vintage-style logo reveals that it is still possible to create a distinctive microbrewery brand that can play in the big leagues.

Jimmy Suzan/Christian Jomphe/Taïla Khampo, art directors; Copywriter: Sylvain Raymond, Vincent Khouni, writers; Johann Smith, creative director; Joël Blanc-Tailleur, illustrator.