02.17.10

Brooks 2009 Team Catalog

Collateral, Business

The team department at Brooks Sports focuses on high school and college students. Despite a limited budget, the catalog needed to be competitive with those being produced by Nike and Asics, so it wasn’t adequate for the in-house team to put out a simple pamphlet. Conceptual photography from a runner's perspective, pull quotes from legendary runners, and beautiful production details like foil stamping and perfect binding ensured this would be a catalog that student athletes would take to their coaches.

Seamus Dolan, art director/designer; Seamus Dolan/Penelope Corcoran, writers; Lou Maxon, creative director; Chase Jarvis/Seamus Dolan, photographers.

www.brooksrunning. ...