02.08.08

Brooks Sports media and PR mailer

Collateral, Business

This leading running company designs and markets a line of high-performance running shoes, apparel and accessories in more than 40 countries worldwide. The Brooks in-house creative team designed this print piece to market the Fall '08 footwear and apparel product to media. From the sleek packaging to magnifying glass, poster, product cards and product CD, the periodic table of elements drove the concept. Each of the product SKUs were highlighted as Elements and the user (media) received a mirrored product card as the element of U.

Lou Maxon/Nick Sgambelluri, art directors; Nick Sgambelluri, designer; Penelope Corcoran, writer; Lou Maxon, creative director.

www.brooksrunning.com