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02.28.14

Buchanan’s Master ads

TV/Radio Commercials, Consumer

The “master” in the brand name Buchanan’s Master refers to a master blender of whisky; the expert craftsman who selects malts from regions throughout Scotland and combines them to create a unique flavor. This campaign, including print ads and a commercial, reflects the spirit and obsession of the master blender in his quest to create the perfect whisky.

Maximiliano Anselmo/Sebastian Wilhelm, creative directors; Karl Oskarsson, director of photography; Swing Musica, music; Nadav Kander, director; Nadia Lozano, producer; Final Cut NY, post-production company; Santo (Buenos Aires, Argentina), ad agency.

santo.net