Il Buco identity
When the proprietor of Il Buco restaurant, a rustic New York favorite, decided to expand to a new venue and combine a small market with a casual restaurant, the owners needed a unified identity that would broaden their horizons while remaining true to the spirit of the original. Brand firm Mucca Design created an identity that celebrates the spontaneity of authentic Italian eateries and markets by marrying a bright and modern visual language with the alimentari’s reverence for culinary traditions. The flexible look redefines the brand across a broad range of applications—from signage to menus to packaging—and will enable Il Buco to expand its offerings as it embarks on new culinary ventures. In addition to selling its own brand of homemade olive oils and vinegars, the store doubles as an espresso bar and gelateria; since opening, it’s earned critical accolades and attracted flocks of intrigued foodies.
Andrea Brown, art director;
Melissa Chang, designer;
Matteo Bologna, creative director.