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Burnish & Plumb Construction Co. identity

Identity, Consumer

When Austin-based FÖDA Studio was approached to rename a construction company and develop its identity, it used the hands of the crew to drive the concept. The battered hands are the story; they are how jobs get done. In contrast is a custom stencil and a dapper name, Burnish&Plumb. The work-a-day identity is a contrast between two ideas that mirror the distance between the from-scratch nature of the construction process and the actual finished product. From dirty hands come fine finishes. Under damaged boots lie spotless floors. Through weathered tools come burnished fittings.

Dale Wallain/Jett Butler, design team; Jett Butler, creative director; Matt Williamson, developer; FÖDA Studio, photographer.