03.04.08

Burton Snowboards iDiom promo piece

Collateral, Business

Hiroshi Fujiwara’s collaboration with Burton Snowboards (which resulted in the creation of the iDiom line) is notable for its technical minimalism. Each season, the line is reinvented through a new color palette; when designing the 2008 promo piece, the in-house design team at Burton embraced Fujiwara's restraint and his palette. The photography highlights the defining feature of each product and the color red is emphasized by a double hit of red spot color and a foil application.

Alex Lowe, art director; Adam Weiss, designer; Extant Studio, photographer.

www.burton.comwww.fragment.jp