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06.29.11

Burt's Bees Tinted Lip Balms animated short

Online Ads, Consumer

Burt’s Bees offers earth-friendly, natural personal care products in the US and nearly 20 markets worldwide. In this online campaign, Durham, North Carolina-based Baldwin& animated a 90-second, stop-motion, musical short (with original music) about tinted lip balms with shea butter using tinted lip balms with shea butter. Titled 100% Natural Video, the spot builds awareness for the new product line, and can be seen on the Burt’s Bees Youtube channel and on its Web site and Facebook page. All illustration and coloring is done with the Burt’s Bees Tinted Lip Balms six-shade pinkish palette: Honeysuckle, Pink Blossom, Rose, Tiger Lily, Hibiscus and Red Dahlia.

Shaun Sundholm, art director; Lisa Shimotakahara, writer; David Baldwin, Bob Ranew, creative directors; Virginia Bertholet, agency producer; Amy Rauner (Somerville, MA)/Holly Camp (Richmond, VA), frame illustrators; David Swain (Richmond, VA) animator; Shaun Sundholm/Catherine Edgerton (Durham, NC), songwriters/composers; Catherine Edgerton (Durham, NC), singer; Sean Thegan, Nicht +_Ultra, sound engineer.

www.baldwinand.comwww.burtsbees.com