01.23.06

McCombs School of Business viewbook

Collateral, Education

The University of Texas uses this viewbook to recruit prospective MBA students to its business school; in addition to being informative, it serves a promotional function. Created in-house, the concept for the 2005–2006 school year was the rigor of the program. The message is presented through “real-life” portraits of current students and program alumni.

Julie Babler, designer/art director; Cory Leahy, editor; Marsha Miller, photographer; Horizon Printing, printer; UT Printing, bindery.

www.utexas.edu