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08.06.14

Buzina print ads

Posters, Consumer

Buzina is the only food truck in Brazil specializing in gourmet dishes. Ad agency JWT wanted to show how distinct Buzina is from its food truck competitors. Sophisticated visuals in a chiaroscuro painting style deliver a clear message: Buzina serves wide-ranging and unique dishes. Boar, pheasant and rabbit are all used in the food truck's recipes, and on Buzina's posters, these animals are the unlikely truck drivers. The ads also feature mouth-watering menu items, such as "pheasant breasts braised in cider" and "spiced rabbit with herbed couscous." The posters were exhibited on Buzina trucks throughout the city of São Paulo, with hundreds of patrons asking for a copy.

Fabio Simoes/Fernanda Fajardo, art directors; Patrick Matzenbacher, writer; Ricardo John, creative director; JWT (Sao Paulo, Brazil), ad agency; Buzina Food Truck, client.

jwt.com/brazilfacebook.com/jwtbrasil