Cacio & Pepe identity Exhibit

Cacio & Pepe identity

p576 researched Art Deco designs of Italy & NYC for Bogota restaurant Cacio & Pepe's identity.

Inspired by the internationally accessible Italian restaurants of New York City, Cacio & Pepe is introducing dishes such as shrimp squid-ink linguini to the gourmands of Bogotá, Colombia. To launch the restaurant, ad agency p576 researched Art Deco graphic style from both NYC and Italy, and settled on the Empire font which is used in the "&" of the logo. The six logo designs reinforced the idea of a classic restaurant, to make it appear as though recently launched Cacio & Pepe has been serving gnocchi forever.

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