Calgary Zoo 2011 annual report
Annual Reports, Public Service
When the Calgary Zoo, a leader in animal and environmental conservation, needed a design for their 2012 annual report, Trigger Communications showcased the zoo’s conservation efforts with a one-page, one-ink annual report printed on 100-percent post-consumer newsprint. To help conserve design hours, two designers and two art directors collaborated on the layout. The making-of video tells the too-familiar story of limited time and budget.
Shauna Luedtke/Brian Allen/Todd Blevins/Jonathan Herman, designers;
Jordon Lawson/Laurie Skene, Calgary Zoo, writers;
Jonathan Herman, associate creative director;
Todd Blevins, creative director;
Cathy Hockenhull, production manager;
Andre Pierazzo, production;
Account Director: Jill Dewes, account director;
Laurie Skene, Calgary Zoo, manager of communications/client.