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12.10.08

Camp Caldera Underground event theme/invitation

Collateral, Public Service

Camp Caldera, a non-profit arts-camp founded by Dan Wieden for underserved Oregon children, holds an annual fundraising event at the Wieden+Kennedy building in Portland. The key to the concept for this year’s event was the location—the basement. Using the basement and the camp as jumping-off points, the creative team at the Portland office focused their approach on a fantastical underground forest. The invitation and posters communicate this fantasy with an element of mystery that engages the audience as soon as the invitation is received in the mail.

Mike Henderson, art director/designer; Wendy Martenson, studio manager; Lonnie Winter, print producer.

www.wk.comwww.CalderaArts.org