08.09.10

Canal+ "iPhone La Bascule" spot

TV/Radio Commercials, Entertainment

Moonwalk/The Glue Society takes motion sensor technology literally in a comical spot for Canal+, for  BETC Euro RSCG, Paris. To announce that a mobile version of the French TV channel is available, the spot features a romantic moment in a film turned literally on-end by the viewer—who’s watching it on an iPhone. A simple tip of the hand causes two lovers to fall to the floor and slide through their well-appointed home.

Raphaël Halin, BETC EURO RSCG, art director; Benjamin Sanial, BETC EURO RSCG, writer; Stéphane Xiberras, BETC EURO RSCG, creative director; Gaspard Chevance, Moonwalk/The Glue Society/Julien Sanson, Moonwalk/The Glue Society, directors; Fred Elms, Moonwalk/The Glue Society, director of photography; Erin Wile, Park Pictures, producers; Dinah Rodriguez, Park Pictures, head of production; Jackie Kelman Bisbee, Park Pictures/Justin Pollock, Park Pictures, executive producers; Moonwalk Films, production company; Nolwenn Hajo, Nightshift, post production; Christophe Caurret, soundtrack; Raphael de Andreis/Christophe Neyret/François Brogi/Alice Chéron, account managers; Béatrice Roux, Canal+/Mathieu Mazuel, Canal+/Coline André, Canal+, clients.

www.moonwalk-films ... www.canalplus.fr