Canon EOS ads Exhibit

Canon EOS ads

JWT Mexico’s print ads show the pitfalls of relying on a smartphone for a camera.

Canon cameras are having a hard time competing with smartphone cameras, now so ubiquitous that people are unlikely to bother carrying a traditional camera in addition to their phone. JWT Mexico created this series of print ads to emphasize a benefit of using a camera instead of a smartphone that consumers might not have considered: with a camera, no one is going to call you right at the moment when you’re framing the perfect shot.

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