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09.13.13

Canon EOS ads

Print Ads, Consumer

Canon cameras are having a hard time competing with smartphone cameras, now so ubiquitous that people are unlikely to bother carrying a traditional camera in addition to their phone. JWT Mexico created this series of print ads to emphasize a benefit of using a camera instead of a smartphone that consumers might not have considered: with a camera, no one is going to call you right at the moment when you’re framing the perfect shot.

Julio Lopez/Luis Reyes, art directors; Svenja Euler, writer; Enrique Codesido/Leonardo Varela, executive creative directors; Andres Martinez, chief creative officer; Martin Sigal, photographer; Silvia Gomez, agency producer; JWT Mexico (Mexico City, D.F.), ad agency; Canon, client.

jwt.com/mexico